Welcome to the family!

Meet Emily Norton, owner of The Main Event by Emily​

April 2018 – With a husband of 30 years, five children, two sons-in-law, one daughter in law, six grandchildren, one dog and partial custody of her son’s dog, it’s clear that family is a large part of Emily Norton’s life. Creating memories and spending time with her family is her favorite pastime and she takes that passion with her to her shop “The Main Event by Emily.”

“Every family deserves to spend their special days enjoying family and friends without worrying about who’s putting the table cloths out, setting the tables, lighting the candles, etc.,” says Emily. “And people should be able to purchase unique gifts, or even something for themselves without feeling guilty about how much they spend. When you come in my door, you’re family, and that’s why I do what I do. I want to make your special occasions as special as I want my own to be.”

The Main Event by Emily was launched in June of 2012 in a shop on Main Street in downtown Smithfield. Emily moved the shop to their new location on South Church Street in April of 2017. As she explains, “I have always loved decorating and entertaining. I was thrilled when guests at events I decorated for friends would ask me if I would decorate for their event. I also saw a real need in the community for an event planning service. I’ve lived in Carrollton for 30 years and it’s important to me that I give back to my community.”

The Main Event by Emily is truly a one-stop-shop! Beyond the events planning service, the shop offers gifts and is a full-service florist and bridal boutique.

The Gift Shop: 
“We offer a large selection of unique gifts. many locally-made with proceeds going to great causes. Customer favorites include artist Val Johnson’s flying pig mugs and t-shirts are always popular. Mostly my customers know they can get a gift here that they would not be able to find anywhere else – at a great price!” says Emily.

Weddings and other Special Events:
Emily and her team of employees can take you from the first meeting where you determine a theme for your event, to selecting venues, flowers, caterers, the cake, gifts, a photographer to – of course – outfitting the entire bridal part! The bridal and formal wear boutique offers wedding dresses, formal dresses, jewelry, accessories and bridal or special event gifts.

The Main Event by Emily is a favorite for folks of all ages. “I have a teenage girl who comes in to buy all her friends’ birthday gifts, and another middle schooler who saves her allowance to shop in here every month. I could go on and on – we have great customers!”

Part of the shop’s appeal is its commitment to customer service. “I love working personally with my clients but of course, I can’t do it alone. I have a great team of employees who love being here and are just as passionate about making a client’s day all it should be or a customer’s hunt for the perfect gift successful.”

A native of Clarksville, Tennessee, Emily says she always wanted be part of the business community since moving to Carrollton 30 years ago. She’s clearly found her niche – connecting a deep commitment to her own family by helping create special memories for others. Stop by the Main Event by Emily soon – you’ll be welcomed to the family!

The Main Event by Emily
1602 S. Church Street, Smithfield
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